The power of calculated marketing in technology startups can not be overemphasized. Take, for example, the extraordinary journey of Slack, a prominent workplace interaction unicorn that reshaped its advertising and marketing narrative to get into the venture software application market.Throughout its early days, Slack dealt with significant difficu

The B2B purchasing procedure can be prolonged and intricate, with multiple decision-makers and stakeholder groups included. This can result in long sales cycles and a lower win percentage for companies. However, by understanding and dealing with the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and i

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinc

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other truths about modern-day B2B advertising. We talk about exactly how the buying journey is currently totally fragmented and also the way that area building can aid marketing experts retake control of the e

B2B Marketing (As We Understand It) Is Dead-- Here's What Works TodayHard Truth About B2B eCommerce PodcastIn this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities about contemporary B2B marketing. We go over how the buying journey has actually been completely fragm